Facebook wants to take over your television with a clip-on camera for video calling, AR gaming and content co-watching. If you can get past the creepiness, the new Portal TV lets you hang out with friends on your home’s biggest screen. It’s a fresh product category that could give the social network a unique foothold in the living room, where, unlike on phones where it’s beholden to Apple and Google, Facebook owns the hardware and operating system.

Facebook has unveiled a new line of Portal devices that bring to smaller smart screen form factors its auto-zooming AI camera, in-house voice assistant speaker, Alexa, apps like Spotify and newly added Amazon Prime Video, Messenger video chat and now end-to-end encrypted WhatsApp video calls.

The $149 Portal TV is the star of the show, turning most televisions with an HDMI connection into a video chat device. And if you video call between two Portal TVs, you can use the new Watch Together feature to co-view Facebook Watch videos simultaneously while chilling together over picture-in-picture. The Portal TV is a genius way for Facebook to make its hardware both cheaper yet more immersive by co-opting a screen you already own and have given a space in your life, thereby leapfrogging smart speakers like Amazon Echo and Google Home.

There’s also the new pint-size 8-inch Portal Mini for just $129, which makes counter-top video chat exceedingly cheap. The 10-inch Portal that launched a year ago now has a sleeker, minimal bezel look with a price drop (from $199 to $179). Both look more like digital picture frames, which they are, and can be stood on their side or end for optimal full-screen chatting. Lastly, the giant 15.6-inch Portal+ swivel screen falls to $279 instead of $349, and you still get $50 off if you buy any two Portal devices.

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