Roku has finally solved the problem of where to put their settop box media player – stuff it inside a soundbar.

The streaming video company, which introduced its first audio product – a pair of wireless speakers – last year, is stepping up its sound game. This time, the Los Gatos, Calif-based Roku is making a move into the soundbar market with a speaker that not only improves on a TV display’s sound, but also serves as a streaming device itself.

The new Roku Smart Soundbar ($179.99) is available for pre-order today on and is expected to begin shipping in October. The soundbar will also become available at Best Buy next month, too.

Using the Roku operating system, the soundbar – its four internal speakers support Dolby Audio –wirelessly connects to your home broadband network. It “We have taken a Roku Ultra and put it inside a soundbar,” said Sheldon Radford, Roku’s director of product management. “Not just any soundbar, but a really good sounding soundbar.”

Roku’s media players connect to the net and let you stream scores of apps from Amazon to YouTube. Just like the Roku Ultra, this soundbar streams video in 4K resolution with high dynamic range (HDR), for improved contrast and a wider range of richer colors, in addition to streaming high def. An included Roku voice remote lets you say what you want to stream whether it’s video apps or music services such as Spotify. And the soundbar also works with Google Assistant and Amazon’s digital assistant Alexa, updates that Roku devices got earlier this year.