The video streaming war will be fought over viewers. Among the deep-pocketed, big-budget streaming services entering an already-crowded market in the next year, which players can snag the most subscribers? Is there room for all of them?
The Why Axis BugPCMag recently surveyed 1,001 US streaming subscribers on a variety of streaming topics and preferences: whether they share passwords and with whom; if they plan on subscribing to new services like Apple TV+, Disney+, HBO Max, and Peacock; and how much they’re willing to pay for both an individual service and for their monthly streaming budget.
We also asked what would make them cancel a service to which they already subscribe. For the vast majority of respondents, the deciding factor in keeping or canceling a streaming service comes down to price; 65 percent said they would cancel over price increases.
Across the market, price is one of the most divisive factors. Netflix—under pressure to maintain profits and bankroll originals—raised its prices at the beginning of 2019 from $11 to $13 a month for its most popular plan. By contrast, Disney+ will only cost $6.99 per month or $12.99 bundled with Hulu and ESPN+. Apple TV+ will only cost $4.99, and Apple is giving a year away for free with any new device. HBO Max will cost $14.99